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The mobile app industry is now ruling the world and most of the business has now shifted to a mobile-oriented approach. Recent research says that most of the people have smartphones in their hands due to the fact that the mobile industry is growing at a tremendous level hence most of the business is shifting towards smartphones for generating higher amounts of revenues. This has created a big revolution in mobile history that leads to increased competition between mobile apps due to the wide availability of mobile applications. The success of the app depends according to the user acquisition and if your app is famous then many users will get engaged with your apps. Maintaining user acquisition does not mean that your application should have more number of users and it is more about app engagement and user retention. The app engagement statics depends upon various factors such as time in-app, screen view, and many other factors. If your app gets more users then the work is not complete and the real victory of the app depends upon how long the user uses the app and users come back to interact on a regular basis. These above two factors are the two important metrics that represent the app success. Techasoft is the great Mobile App Development Company and we provide a complete guide about methods for increasing customer retention and user engagement.

What is User Engagement Mobile App

The user engagement says how much the users are active on your application and how frequently they are using the app after installing and if the user is not using or opening the app that will create a loss for your mobile applications. It is mandatory for a mobile application to keep their user engaged and if the user is not active that results in lots of demerits.

 What is User Retention?

User retention is the metric that measures how many users have used the app within some months of their first usage. Every business and brand in the market has its own standards for user retention. Loyal users are the assets of every business hence every mobile application is performing their level best to maintain user retention. The average metric for retention and engagement is called stickiness which represents how regular and loyal your users are.

Both app engagement and user retention combined work as the key factor for the app’s growth and revenue generation. The average for engagement and retention is known as the stickiness, which shows how loyal and regular your users are.

Why are User Engagement Mobile Apps and User Retention is Mandatory?

Due to high levels of competition in the mobile app development sector, many developers are building apps with special features to survive in the widely available mobile app market. There is a chance that the user deleted the app after one usage and if the user has not opened your application for one week then chances are there for installation.

A recent survey says that there are more than 3 million applications in the Google app store hence the competition is more than ever you think.

User Retention and Engagement Problem

The user has more choices in the mobile app market so that getting sufficient user retention and mobile app engagement is the difficult task faced by mobile app owners. In the blog, we are going to discuss 10 Methods For Increasing App Engagement & User Retention to boost your business and for achieving high ROI.

10 Methods For Increasing App Engagement & User Retention

Efficient Onboarding

Users use many apps and within seven days they diagnose which app they should stop using and if the user stops using the app within seven days then the user will install it hence it is very important to hook your user for seven and it can be achieved by making your app easy to use and accessible. An efficient onboarding can boost user engagement by using tactics such as highlighting the value of your app, giving importance to user time, and much more.

Use Push Notifications 

Adding relevant push notifications increases user retention by 30 percent and at the same time this will also create a negative impact, one way to survive in this difficult situation is using customized push marketing strategy.

In-App Messages

In-app messages are the pop-ups happen inside the mobile application and this trick will retain users for a long time. This makes messages instantly noticeable and this also drives many benefits.

Simplify the Account Creation.

Check if your application has several different ways to create an account such as straight sign up option, using Google, using Facebook, and much more. If your app has too many fields then users may abandon your app hence we advise you to use minimal fields.

Reward System

The most working approach is implementing a reward system in your applications and it will create a good impression among users. It will create many benefits in the long run and users will get easily attracted to the reward system.

Updating the App Regularly

Users are always looking for interesting stuff in the application and if the mobile app is not updated then the user will get frustrated and bored using the same features. Providing regular updates makes the user more engaged.

Encourage Two-Way Communication

Most of the consumers want to feel valued and it is necessary for every mobile application to build a perfect relationship with customers. Opening lines of communication solves many issues such as finding solutions to customer problems and enhancing product functionality over time.

Implement Today Widgets

Implementing today's widgets in your application offers a great way for users to get updated with recent events and finding a way to discover today's topics. Use this feature to entertain your customers with time-sensitive events and interesting happenings.

Add Location-based App Suggestions

Believe me, this is the best way to engage users and maintain user retention and by implementing this the mobile applications can make suggestions based on location, current time, and habits.

Use Deep Links

Use special types of URLs that can direct to a specific part of an app, for example, if you have Facebook’s app on your device and if you did not have that app on your device then it will open in the corresponding default browser.

Conclusion

All of these strategies drive better engagement rates and good customer retention rates. If you use these tactics then it will generate better revenue. It also increases your customer engagement numbers. Put yourself in customer shoes and think from their point of view to implement the above tricks. These are the app engagement tactics that drive many benefits for your mobile applications.