POSTS

What is a Blog Post?

A blog post is a single piece of material that is published on a blog, which is an online publishing platform for written content and is short for the now-archaic term weblog. A blog can exist as a separate website or as a component of another website.

The Pioneer Woman is an example of the latter, whereas the blog you're reading right now is an example of the former. Both are made up of blog posts, which are single-topic pieces of information that may (but do not have to!) also include photographs and videos in addition to the written text.

A blog post's written content is a crucial element. Because it only contains video, a YouTube channel might be thought of as a vlog, short for video log, rather than a blog. Similar to how an Instagram account's feed of only still photographs isn't a blog.

Blogging and social media were considerably more intertwined in the early days of social media than they are now. Currently, they are generally separate, despite the fact that many bloggers cross-post and advertise their work on social media in order to increase traffic to their blogs and build their personal brands.

Let’s look at Blog post step-by-step guide and some additional blog post tips: 

How to Write a Blog Post?

Step 1: Research

Begin with a subject. For instance, "blog post writing process" is the subject of this article.

Then, I conduct research for an hour or so before writing a single word:

a. Carry out a keyword search

As soon as you have a topic in mind, concentrate on turning it into a high search volume, low competition keyword. SEMRush is a useful tool for this.

Take the subject and make a keyword out of it. Instead of your best guess, you want the content to rank for the keyword that people really use. Find a keyword with little competition as well to improve your chances of ranking for it.

You may get a solid understanding of the search volume and required number of backlinks for a term by using SEMRush.

Additionally, it will provide you with keyword suggestions for posts that already rank for that phrase, such as related themes, long-tail keywords that contain your primary keyword, and other search terms.

I looked up "blog post blueprint," "how to write a blog post," and "steps blog post" when I first started my research for this article. Through that, I discovered that "blogging" is yet another well-liked term for this subject.

b. Investigate the Keyword

Look at the websites that rank for your chosen keywords once you have a few decent ones.

c. To view the actual outcomes

The information and headlines for the posts that appear on the main page should be visible so you may edit them.

d. To read other people's writing

Making the best resource possible for that longtail term is your aim when writing a blog post. The best way to include other perspectives on your subject is to be inspired by what others have written. If I quote someone verbatim, I'll provide a link, as I did in this piece.

I chose my major and secondary keywords for this post after researching the four keywords for it on Google and reading a few of the articles (most of them weren't very good).

Primary: A Step-by-Step Manual for Writing a Blog Post

Secondary: Steps for Writing a Blog Post, a Guide for Writing a Blog Post

Step 2: Idea generation and organisation

I create the headline as the first stage in my brainstorming process using the primary and secondary keywords.

As you can see, the headline and title tag incorporate each of the primary and secondary keywords:

A Step-by-Step Guide to Writing a Blog Post That Attracts Traffic

I begin with the headline since it provides me with a general idea of what the piece will cover.

Create Your Subheadings

Once you've decided on the headline, you can begin organising the blog post with subheads. Depending on the level of detail you wish to achieve, include both first level and second level subheads.

The steps are the first level subheads in this piece, while the second level subheads serve as short scans to help you understand the section without reading it in its whole.

As I discussed in 10 SEO Blog Post Publishing Steps that Most Bloggers Forget, use the HTML heading tags for the subheads.

Step 3: Compose

I only spend half of the six hours it takes me to write a blog article on average.

With the introduction, draw them in:

Your introduction is the second-most crucial section of the post after the headline.

They'll continue reading if you do a good job at holding their interest and stressing the value of reading the piece. They won't if you don't.

I reinforced the value of reading this post by concluding the introduction with the statement that "tens of thousands of people per month" benefit from following this method.

Complete the subsection sections:

Writing the article becomes as simple as filling out a form with explanations for each subhead when the subheads are written first.

I try to add an image, a blockquote, or a list to the subhead sections to round them out and make them easier to skim.

Finish it off with a verdict:

The conclusion serves three purposes:

1. To reiterate the post's primary ideas.

What would you like them to keep in mind? What emotions do you wish they had?

2. In order to connect with the opening.

Bring the post full circle by discussing anything creative you mentioned in the opening.

3. To persuade them to act.

I really believe that encouraging your reader to follow your advice is the best call to action. So, in order to encourage people to do so, close the post with a little song (for example, see "The Final Word").

For content editing:

To get a sense of the article's overall structure at this point, read the entire thing. Make sure the message is conveyed to the reader in a clear and concise manner.

Grammar and sentence structure will be adjusted later.

Step 4: posting

Once the article has been written, preferably in Word, upload it to your website's Add Post section.

The following five considerations should be made when submitting the article:

1. Metadata

Add your meta description and keywords based on your keyword research.

2. Category

For your post, select a category.

3. Tags

To link to earlier entries on your blog that cover related subjects, add tags.

4. Excerpt

Make sure to include that if you use excerpts in your theme. As my excerpt, I frequently use my meta description.

Special Fields

Include any custom fields your theme may have been designed with.

Step 5: Editing and accessorising

As soon as the article is published on your website, we move on to editing and accessorising:

Correct grammar

To edit the post as it will appear on your website, click Preview. Concentrate your attention during this editing stage on grammatical, spelling, and syntax faults.

Look for a Post Image

To search Flickr's Creative Commons section, go to Compfight.com. Find a picture you like, check to see if you're not infringing on any copyright restrictions, use it in your post, and give credit to the original photographer. Set it as your feature image if it isn't already.

Make the supporting images.

Add an additional screenshot of the Google Keyword results for the original keywords in Step 1 as well. At this stage, one can produce those photographs and upload them to the post.

Internal and external connections

Because it improves internal SEO and keeps visitors on your site, link to two or three earlier pieces. Then, if I believe the reader will gain from a resource or tool provided by another person (like Compfight).

Are You Prepared to Start a Blog?

By blogging, you can increase conversion rates, acquire quality prospects, establish yourself as an industry thought-leader, and increase brand recognition.

To start publishing and improving your blog right now, follow the instructions and advice we provided above.