POSTS

Being more active on social media is a great way to boost your numbers. But like all things SEO, it is more about quality than quantity. In order to make your mark, here are a few things you should know before getting started.

The Backlink Strategy

A backlink purge has been in full effect by companies that want to get rid of backlinks that were based on bad strategies. That is why backlink services have been recently used to replace those duds with something of much higher value. The best thing about this purge is that you don’t have to reinvent the wheel to make it successful. Thanks to social media, backlinks now have an unlimited number of linkable assets. This is a priority when determining how effective they will be over a short or long-term promotion.

The Source

Instead of waiting for an audience to view your content, bring the content to the audience. By becoming a source for bloggers, reporters and websites, you can easily build high authority backlinks. It’s not a hard thing to do, and in many cases, you can repurpose content with little or not editing. By being the source, it also gives you an outlet to talk directly to the audience. Good engagement numbers mean more eyeballs will be on your post. As that number grows, more people will begin to share and visit your main website.

Use Outdated Resources

This qualifies as one of the harder things to do when using SEO social signals. Instead of being the source, you are looking for high authority sources in the industry that align with your company values. This manual scraping of data requires great networking skills and a little bit of luck. You’ll look for notable resources online that are outdated, and then suggest to the owner that they update the content. With a little bit of finesse on your side, you can ask the creator if they would be interested in adding your link to their content. But why would you look for outdated content?

It's all about opening a dialogue with a potential partner for a mutually beneficial relationship. Often, great resources that are still pulling decent numbers go away far quicker than necessary. This gives an outside source the ability to come in and eventually ride the potential of a ‘second wind’ with the content. If you look in the right places, plenty of content that is considered outdated still contain high performing SEO edits.

Guides

Everyone loves a guide, so don’t let the latest trends fool you. Although video guides are increasingly popular, written guides that get to the point are still the bread and butter of this category. To double up on this, you can always combine a written and video guide all within the same content. There is no penalty in doing so, and the result will more than likely increase your chance of getting more visitors.

The Details

Companies that know how to use social media will often run circles around their competitors. Your rank will always be directly tied to social signals in SEO, so there is no reason to find an alternative. Instead of staying outside the box, play your role correctly by using social signals to their fullest.