POSTS

As with any big, creative project, it is easy for your ideas for app development to run away from you. Scope creep can be a genuine issue as you imagine all of the different possibilities for your brand, but you also might be cautious about curtailing your ambition. After all, you want people to come to your app willingly, rather than feeling obligated to check out another nameless app that is not any different from what else is on the market.

Identifying some core areas to stick to can help ground your app development, keeping you able to come back to these factors repeatedly throughout the developmental process.

Functionality
From the customer's perspective, the first thing they are likely to notice is whether or not the app actually works. If it does not - if it's ridden with bugs and glitches, they'll likely leave immediately. Even if it is technically workable in the state that it is in, too many issues like this might have the same result, along with a negative review and a markedly poor first impression. You might find that it does not take much to turn customers away – even inconveniently long loading times alone might be enough to do it.

That makes it important to make frequent bug testing a regular part of your process. Even if you're sure that you're releasing your app in a smooth state, allowing users to report glitches and bugs can help you iron out issues as soon as they emerge.

Security
Once they are in, you want to ensure that people can use this app consistently and comfortably – without fear that they will be subject to some sort of data breach. Security is likely a concern throughout your business, and this will be no exception. Throughout the design stage of your app, you want security to be something that's integral, rather than a last-minute consideration, and that could lead you to more intensive solutions like Devsecops – providing a robust result that allows both you and your users to feel assured about your app.

Innovation
Innovation is such a buzzword that it is difficult to set any actionable stock by it. Of course, you would like to innovate, but there's no guarantee that any given innovation is going to be something that people want to see - there's always an element of risk involved with it. The alternative is to avoid much innovation at all, and while this might make for a simpler design process, the end result could be an app that works but does not leave much of an impression.

On the other end of the spectrum, it could be that innovation, for the sake of it, simply leads to something that is awkward to use. If apps in your field have design staples, there might be a reason that they have not been refined further, making changes to these norms that you make something that you have to weigh carefully.