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In the past few years the business opportunities have been increased, as the result of technological advancement in promoting a brand has shifted its gear to a more efficient and creative way.

The face of online business expansion will completely change in upcoming few years. Artificial intelligence will play a vital role as it is influencing our daily life activities. Taking your brand online and promote it digitally is what every small or big business doing today. In this article, I will put light on some essential ways that will enshrine your business precisely.

1. Influencer Marketing -

Influencer marketing is one of the important aspects to grow your business exponentially. In this type of marketing a strong profile personality is hired by the marketers to promote brand among customers on a large scale through ads, events, and social media.

According to a study, people often consider those products more which they can relate to their needs and that's what Influence marketing capable of. Influencer marketing is expensive but it can help your business to soil its root deeply.

Some important benefits that you must know about Influencer marketing are:

• Target specific audience.

• Enshrine Brand Awareness.

• You can build trust quickly in this type of marketing.

• Rich ROI can be achieved.

2. Chatbot Marketing -

It is the new concept which every marketer is using for their business. Big thanks to AI, which can manage a huge number of customers at once. A chatbot is a self-automated tool that is mostly used to solve queries of customers quickly.

Chatbots usage will become one of our future medium between consumer and service provider. It is programmed to work like a human assistant consisting of a solution to every query. Besides, Chatbots can work 24*7 unlike humans, who are constrained to time.

You can take many benefits by enabling Chatbot service in the websites or applications some of them are listed below:

• Social media presence.

• Better engagement.

• You can analyze customer data.                                                             

3. Marketing using Social Messaging Apps -

With the rise of telecom industry in India, people are more actively using data services and social apps like Whatsapp, Facebook, Twitter, etc. These apps are no more used only for sending messages to your friends; people are taking advantage of these apps to expand their business.

Approximately 300 Million active internet users are there in India, which makes social media marketing a favorite target to hit. Many small businesses are promoting their products on Facebook, Twitter, etc. to attract a huge number of customers. Following are some leading benefits of preferred social media for promoting your brand:

• Better customer support.

• Provide relevant information related to products and additional services.

• Inviting people to events for brand awareness.

• Boosting sales.

4. Voice Assisted Search Marketing -

AI has made everything easily accessible, if you need to search anything you just give a simple command to Google Assistant, Alexa, Siri, Amazon echo, etc. and they will search for you this is known as voice-assisted the search.

Today most of us prefer voice search rather than using stereotype typing. According to stats, 50% of searches will be voice searches by 2020. Now you can easily relate and predict its uses in further years. Big companies understood this early wake-up trend on time and they already started performing SEO for voice search to rank up their websites in search results.

You must know the benefits that you can extract by optimizing voice search to perform branding digitally, some of those are:

• High scope of sales.

• Better connection with users.

• Increased brand awareness and visibility.

• Quick and direct results.

5. Personalized Marketing -

Personalization is proved to be effective in recent years. Many popular companies use it to provide individual products and services. This type of marketing is expensive because of the collection stats and data of customers.

It is a more engaging way to attract customers on a broad level and deliver them according to their needs. Personalized marketing includes emails, message, product preferences, etc. and varies from consumer to consumer.

Here are some important factors to consider related to personalized marketing:

• You can target specific customers.

• A healthy relationship with customers.

• You can recommend products to customers.

• Increase Brand Loyalty.