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Social media marketing is one of the aspects of your business that does not just happen automatically. There is no direct process to have social media-optimized content. You will always need to put a lot of effort and deliver your goals to keep up with the trends. Social media is all about being active and having friendly interactions with customers. In this article, we will be discussing the top 10 free social media optimization tools. 

Top 10 free social media optimization tools

Biteable

Making content for social media is a crucial part of marketing. Visual content for social media is an essential part of the game. Visual content can help you take your marketing to the next level on social media platforms. With this tool, it becomes very easy to create engaging and entertaining but informative videos that you can share on social media platforms. It has many video templates for test music animated scene that can help you create Studio quality content without having any position of expensive resources related to film and sound recordings.

Buffer

This tool started as a scheduling tool for Twitter. But today, it is compatible with all the major social media platforms such as Facebook, Instagram, Pinterest, LinkedIn, and Google+. Now you can use Chrome extensions with this and add articles and content from the web to share content very easily. You can shorten your links as well. This tool also helps you in uploading custom videos and photos to social media platforms. You can also reply to a different post from this tool. This tool helps you make your social media feed, field relevant and exciting without logging into your accounts.

Buzzsumo

Research is very important for marketing. If you want to be ahead of your competition, then you will need to understand if the research you are doing is correct or not. This research tool helps you analyse how your content is performing and what kind of customer base is interested in your content. With these tools, you can increase your chances of visibility to the customers. It can also help you find the content that is most effective and shared on social media platforms. This tool also helps in finding influencers that are related to your topics.

Missinglttr

This tool helps you automate the process of making social media content by scouting your blog post content and creating content for the whole year. This tool helps YouTube focus on creating long-term blog posts while someone else can focus on the creativity of social promotion and scheduling of your post. This helps you create better content to reach out to more users. You can use many templates to create a content schedule and help you shorten your URL that can be used in other marketing initiatives. This tool has some great features that can help you lessen your workload. 

MeetEdgar

The social media management tool can help you in sharing your content and enhancing your social media traffic. This is a complete content manager tool. It can work with Facebook, Twitter, LinkedIn, and with the help of plugins, you can keep your social media platforms populated with several posts and keep an eye on the status of your platforms always. It allows you to schedule content re-sharing and monitor trafficking along with boosting engagement and optimizing the ROI. This tool also has a feature of a URL shortener with in-app click trafficking.

Hootsuite

This tool allows you to have multiple social media accounts on a different platform and bring them together under a single login. It is one of the most popular social media management tools and helps you collaborate across team members and the approval process. Along with the major benefits of observing all the comments on a single platform, it can also help you plot a social media calendar and schedule updates. You can also go through some of the online social media courses that can help you develop better social media management skills and the fundamentals of social media marketing. 

Mention

This is a complete social listing tool. It helps you in mentioning your brand products and services in real-time. This helps you stay in the conversation and respond to the social media comments and mentions from a single platform. You can also use this platform to find relevant influencers to help with influencer marketing campaigns and get a better look at your competitors. 

Sumo

This social media tool can help you get useful traffic and can enhance your marketing strategies. The most important aspect of your social media is the social shares feature. This makes it very easy for the visitors of your site to share the content to social media, and it also keeps track of the number of shares done.

IFTTT

This tool helps you set up rules that can help you run your social media marketing very easily. With this tool, you can create rules that trigger specific actions when something happens. For instance, you can create a rule that every time you get a Google notification from a specific alert, it is added into a Google doc so that you can check all of that easily at the end of the day. This helps you reduce your workload and make your process streamlined.

Zapier

This tool also promotes automation and has similarities with the previous one. However, this can handle Complex automation and is great for businesses that want complete automation of their social media management.

Wrapping Up

There are many free social media optimization tools available for social media management. The main thing you need is to find ideal tools that support your marketing efforts, and you should only invest time in those tools that can help you. You should not hesitate to add new tools to your kit and discard the old ones. Techasoft is well known Social Media Company This can help you modify your strategies as well to enhance your business.