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Are you interested in taking a comprehensive digital marketing course but are overwhelmed by the quantity of modules? Do you need further information on why there are so many course modules? We’ll make an effort to provide clarification in this essay on numerous digital marketing modules.

SEO, website design, social media marketing, email marketing, affiliate marketing, and other areas fall under the broad category of digital marketing which Digital marketing companies use.

These modules will be discussed by counsellors at various institutions that provide classroom or online digital marketing courses. Additionally, some modules are linked together. In that case, it's critical to comprehend how those modules relate to one another.

Modules for Digital Marketing

Let's look at each Major Modules in Digital Marketing:

1. Regional SEO

Nowadays, a lot of local requests are answered by Google and other search engines. Examples of common local keywords include "dental doctor near me" and "top heart hospital in Delhi." The user is looking for outcomes from a city or from a surrounding region.

Local SEO should be a priority for companies with physical locations in cities. A local business should be listed and optimised on Google Business Profile, formerly known as Google My Business.

In SEO, GBP results are displayed before website results for local inquiries or keywords. Local SEO teaches you how to get your company to show up in Google's 3-Pack results, or under the top 3 local results with maps.

2. SEO (Search Engine Optimisation)

Priority should be given to learning about general website SEO when studying digital marketing. A crucial lesson in learning how to get a website to rank highly on search engine results pages (Search Engine Result Page). The emphasis in this subject will be on learning off-page SEO and on-page SEO strategies.

You acquire high quality organic visitors if your website starts to rank well.

3. Designing websites

One of your most effective online tools is your website. The many modules in a digital marketing course should include instruction on how to build a dynamic website using CMS software like WordPress. You would be able to develop a designer website for real estate, corporations, educational institutions, hospitals, doctors, blogs, photography studios, fitness clubs, etc. without writing a single line of code.

You can also learn how to incorporate external technologies, such as live chat, traffic statistics tracking, etc., with your website in this module.

Basic SEO implementation is crucial in addition to website design. These two modules should complement one another because they are related.

4. Google Analytics

The primary goal of digital marketing is to increase visitors to our website or landing page. It becomes crucial to watch and monitor our website's traffic as well as keep an eye on those of our competitors.

The Website Analytics module focuses on analysing traffic using technologies like Google Analytics.

5. Ads by Google

Running paid advertisements through the Google network is a crucial component of digital marketing education. Search Engine Marketing (SEM) PPC (Pay Per Click) campaigns let you drive immediate traffic from the SERP to your website or landing page. Running different Google Ad types is a good way to increase website conversion.

Some of the subtopics of the Google Ads module are Search Ad, Shopping Ad, Display Ad, and Video Ad.

It's crucial to become familiar with the Google Ads dashboard's conversion tracking measurement, audience manager, keyword planner, ad preview and diagnosis tool, Google Merchant centre, etc.

6. Social Media

Each social media site differs from the others in some way. Twitter is a platform for microblogging, whereas Facebook is a social networking site. Similar to how Instagram is a visual social network and LinkedIn is a professional network.

You study about utilising these numerous social media channels for business as part of your digital marketing course.

7. Quora (Question & Answer)

a social question-and-answer website where users can post pertinent queries and receive responses. This tool is great for creating leads. You can use this platform as a marketer to establish a solid reputation for the business and services.

You can develop as a content writer by asking questions and responding to queries.

8. Instagram Marketing

By using social bookmarking, you can distribute some useful links to other people. It's similar to posting interesting material on a platform and having people follow you to see more of the same.

One can quickly pin an image or video on Pinterest and include the website address in the description.

9. Facebook Ads

This module needs to cover paid advertising on Facebook and Instagram. The following ad types in the Facebook Ad Manager tool will be covered in this module:

• Awareness
• Brand Recognition
• Reach
• Consideration
• Traffic
• Creating leads
• YouTube views
• Messages
• Installing an app
• Conversion
• Conversion
• Product Catalogue
• The Store

Re-targeting and Cold Audience will be covered in the learning process. Facebook Ads should be given utmost priority when studying various modules in digital marketing.

10. Email Promotion

A feature of the email marketing module is mass email distribution to thousands of recipients. Email marketing is one of the digital marketing modules where you may engage directly with potential leads and prospects.

Nearly all Internet users have at least one email address. The secret is to learn how to increase conversion rates while nurturing leads through email engagement. Aweber, MailChimp, Zoho Campaigns, and other tools should be covered in this module's training.

11. Affiliate Promotion

Affiliate marketing is the practice of earning a commission by advertising goods or services from other companies. You learn how to choose products in this module where you can make up to 80 to 90 percent commission on each sale.

Some businesses may provide CPL (Commission Per Lead) or CPV (Commission Per View).

12. Ecommerce Promotion

Online goods sales are necessary right now. Nowadays, more people are putting their trust in internet retailers. Find out how to set up e-commerce websites. Integration of payment and shipping gateways is covered in the course.

13. Dropshipping

eCommerce operations without stock. Learn how to build up an eCommerce site to sell products from outside vendors. You don't have to bother about shipping because the final seller will send the item directly to the client.

The module includes interaction with third-party vendors and the ability to set up a store using Shopify.

14. Content Promotion

The foundation of marketing is creating quality content. The ability to write is necessary regardless of whether you are creating sales copy, blog articles, or landing page headlines. As a content writer, you learn how to create quality material for both humans and bots.

15. Video Advertising

These days, making videos for platforms like Instagram, YouTube, and Facebook is essential.

16. Business owners are aware of WhatsApp's advantages. WhatsApp's Business Account API enables you to send leads and customers reminders, greetings, welcome messages, and other messages. It aids in generating and converting leads.

This module teaches you how to set up an API account and use WhatsApp for Business.

17. Telegram Promotion

Telegram is currently the most popular messaging app behind WhatsApp. The reason Telegram is so well-liked is because it has better features and privacy.

How to engage and convert leads with Telegram Broadcast, Groups, Subscription, etc.

18. SMS Advertising

Even now, bulk SMS is useful for many things, such as OTP and event reminders. Learn how to set up SMS gateways to send promotional, transactional, and OTP messages.

19. Automation of Marketing

Automate the tasks to free up time for a variety of jobs and projects. The advantage of automation in digital marketing is available. Things are now relatively simple thanks to apps like Zapier. It aids in eliminating a lot of manual labour.

20. Native ads

How to run native ads for your business and attract visitors from websites with lots of content. Native advertising are content-based advertisements that closely resemble the publisher's website's original content.

21. Media Buying Direct

How to get in touch with and directly purchase ad spots from sources with a lot of relevant traffic. You can easily purchase ad space and slots through websites like TheMediaAnt and reserve them from any location.