Needing a Corporate Website Redesign is harder than starting from fresh with website construction. A level of urgency and drive that you just do not experience with an already designed website can be found when you have no website at all.
Customers with the early iterations of their websites that were the worst designed have made me wonder if investing in a new design was really worth it.
We discuss corporate website designs in particular and outline 3 indicators that a redesign is necessary, as well as how your decision to remodel or not will impact your company.
1. The last significant update to your website was nearly five years ago.
The website's age alone can be a strong argument for a redesign because the state of technology is always changing. When potential partners evaluate your brand, a corporate website that hasn't undergone any significant updates in the past five years is already out of date and raises some red flags. Additionally, it seriously harms your reputation among rivals.
2. Your website prevents your company from growing.
It should go without saying that your corporate website should accurately represent the current situation of your company and include all pertinent information. However, as your company grows, it becomes increasingly necessary to do more than simply update the content on your website.
Consider whether the features of your current website feel restrictive to your firm. Maybe you now have so many brands or products that it's difficult to traverse your current website menu. You have no choice but to stop releasing new information because no amount of rearrangement appears to help, keeping huge sections of your company hidden from the public.
Your corporate website should adapt to your business — not the other way round. Redesigning your website can help you turn the tables and make it a potent instrument for carrying out your business strategy.
3. Your website's visitors frequently ask you the same questions.
Your corporate website serves as your primary means of communication with potential partners, stockholders, and employees, therefore it should address any inquiries these visitors may have.
If you consistently receive emails asking questions that your business can answer but that your website cannot, you might be okay with simply updating the pages. However, you absolutely need a UX audit and a redesign to ensure more clear navigation in the event that the website does provide the solutions that your users can't seem to find.
Otherwise, you not only add to the workload and expenses of your public relations department, but you also tacitly accept that it's acceptable for website users to leave after failing to discover the information they were looking for and without attempting to get in touch with you.
Most of the time, when you invest in anything, you want it to last. Sadly, website designs are not covered by this. It's crucial to be able to recognise and accept the fact that your old website's design is no longer effective for your company.
Contact Corporate website design companies or Website design company to find out what to do next if any of the warning indicators mentioned above sound familiar to you and you're thinking about redesigning.
Post Comments